06 يوليو 2010

Guardian Takes Next Step in Open Content Strategy With Blog Plugin

From Guardian Newspaper
In another groundbreaking move, The Guardian newspaper in Britain has launched a plugin for the popular blog-publishing tool WordPress (see disclosure below) that allows web sites to embed the full text of Guardian news stories and other content for free. The plugin comes with a catch though: Sites also have to embed the newspaper’s advertising. The new tool is part of an ambitious program of opening the paper up to the web — a move that got its start in May of this year when The Guardian launched its “open platform,” which allows developers to use the publisher’s open API to create apps and services that include the newspaper’s content.
Matt McAlister, lead developer at The Guardian and the architect of both the open platform project and the open API, says the rationale behind both the open platform and the WordPress plugin is the same: to allow other sites and services to make use of the newspaper’s content, and at the same time to enlist them as partners in monetizing that content by carrying advertising (The Guardian also has platform partners who share the revenue from their services with the newspaper). The paper has had thousands of developers sign up to implement the open API.

Read More: http://nyti.ms/d7c36s